Friday, August 21, 2009

Words and Pictures


Communicating environmental issues with just words isn't always the most engaging way of getting the point across. Most environmental impacts can be witnessed so it makes sense to use images to communicate what is going on. This advert for WWF by TBWA says it all. (via Design Yak). It would be great to see more corporate sustainability reports using images to communicate negative impacts in the same way that positive images (like the ubiquitous pics of smiling kids benefiting from the corporation's philatropy) are used.